Publishers Weekly is reporting that Scholastic is developing a multiplatform middle-grade adventure series called The 39 Clues. Each book will be penned by a different author, with Rick Riordan writing the first (I love his Percy Jackson series).
Here's what makes the series "multiplatform":
- 10 books published over the course of 2 years
- collectible cards
- online game
- more than $100K in prizes
The games begin September 9, 2008. Should be an interesting ride to watch. Don't even try to tell me that a TV or movie series is not already in the works for 2010. Because I wouldn't believe it.